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Our Story

Hi there, welcome!

We are so happy to have you! If you are an old friend we want to reintroduce you to our new Pop Cult family, and if you’re new to the site, read on to find out a little about us.

We are a husband and wife team. We have two beautiful daughters and started our first venture, indieKIDS out of frustration from not being able to find affordable gender neutral fashions. Over the last 5 years our company evolved as our family and our little ones grew. We became your go-to store for family matching pjs, including Christmas, Halloween and Thanksgiving matching options!

We look forward to being part of your memories!

Tony and Jane